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POF helps four million daily users find love online—but as the company outgrew its aging storage, resulting in delays in the user experience, it faced the risk of losing users to the competition. Every single day, over four million people use POF to help them find someone special—and time is always of the essence. Given the competitive nature of the market for app-based dating services, having a fast, high-performing interface helps POF provide clients with a differentiated experience.
More than 2. The formative stages of a relationship can be crucial to a potential romance, so it is imperative that things go smoothly. We knew we needed faster storage to keep up. Characterized by its high speed, FlashSystem enables POF to accelerate the delivery of fresh information to its four million daily users so that they can connect and interact almost in real time. In fact, its main database server can now handle more than 60, per second. This means that s load almost instantly, providing a seamless experience for POF users looking for love. In addition, the decision to leverage flash storage makes financial sense, with POF beginning to realize a return on their investment within just two months of implementation.
Owen Morley estimates that the company would incur a 4x increase in cost with the next best technology, while suffering from lower performance. When it comes to matters of the heart, time can indeed stand still. But POF is moving ahead at full speed. Available in 11 languages and more than 20 countries, POF has more conversations than any other dating app, with 2.
Unlike any dating offering today, singles have more quality conversations on POF, which can lead to stronger connections, smarter matches and better dates. For more information, please visit: iac. Produced in the United States of America, February Other product and service names might be trademarks of IBM or other companies. This document is current as of the initial date of publication and may be changed by IBM at any time.
Not all offerings are available in every country in which IBM operates. The performance data and client examples cited are presented for illustrative purposes only. Actual performance may vary depending on specific configurations and operating conditions. IBM products are warranted according to the terms and conditions of the agreements under which they are provided. Business Challenge POF helps four million daily users find love online—but as the company outgrew its aging storage, resulting in delays in the user experience, it faced the risk of losing users to the competition.
Business Challenge Story Helping people find love Every single day, over four million people use POF to help them find someone special—and time is always of the essence. Now, POF is more focused than ever on helping its users find their perfect partner.Plenty of fissh
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Plenty of Fish