Added: Griselda Bruns - Date: 13.03.2022 23:01 - Views: 37105 - Clicks: 4339
POP stars sell. For this reason, PepsiCo International is banking on four big names in music to promote its products through an aggressive global marketing campaign this year. The soft drinks producer has ed up Pink, Beyonce Knowles, Britney Spears and Enrique Iglesias for its Gladiator commercial to be released in countries.
A world premiere of the commercial was held in London recently, graced by Pink, Beyonce and Britney and attended by over media representatives from various countries. With Beyonce winning five awards at the 46th Grammy Awards in Los Angeles on Sunday, the much-hyped commercial is expected to receive a further boost. Permanis Sdn Bhd vice-president for sales and marketing, A. Nagarajan Pillay who was present at the London premiere, said Pepsi hoped to reach out to young consumers through its association with music. Permanis is the manufacturer and bottler for Pepsi products in Malaysia.
On the home front, he expects the Year of the Monkey to be another good year for Pepsi. Total sales turnover in Malaysia last year was RMmil and Permanis hoped to achieve a target of RMmil this year, Nagarajan said, adding that Permanis would embark on an aggressive marketing campaign in line with the new Dare for More campaign. He said the Gladiator commercial would run for the entire year and be featured on television as well as the print media. He said the Gladiator commercial was targeted at the young generation who made up the bulk of cola consumers, whose core group were those aged between 17 and Nagarajan said the campaign was to promote individuality and urge Pepsi consumers to get the most out of life.
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Pepsi Commercial: We Will Rock You