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By Anthony D'Alessandro. All of this just speaks to the amount of money being left on the table when studios play it safe. Nancy Tartaglione has more on that here. In the U. Given the lull this weekend, distributors targeted a variety of demos with lower-budget fare and notched varying . Derbez has a strong fanbase among Hispanic audiences here in the States, and his films play beyond metropolitan areas into suburbia, read here in L.
Santa Clarita, Van Nuys and Southgate. Instructions Not Included is the highest grossing Spanish-language film in the U. A big turnout out here was second through fourth generation Hispanic audiences stateside. Fans also got their hands on yellow speedos which they posted pictures of online. Derbez, known for his grassroots efforts with his core audience completed a 12 city promotional tour that included appearances-photo ops- and included both general media and Hispanic outlets. Overall, campaign blanketed the U.
Derbez aggressively promoted the movie to his Her appearance on The Tonight Show drew close to 1. The late night stunt was in the spirit of her character in the movie who can turn any sad song into a salsa. Overall, Hispanic movies have great holds on Sunday. Worldwide and stateside, it was the the biggest launch ever for an Indian film in Imax and foreign language.
Families showed up to see Baahubali 2 with fans wearing shirts from the film. What is Baahubali 2? Rajamouli, a film which had a Lord of the Rings franchise appeal in India, spawning comics, merchandise and a VR experience. Hashtags for Bahubali, Bahubali2, baahubalitheconclusion and BahubaliMovie on Twitter dribbled in the hundreds per day until Wednesday when it moved to 4.
Essentially, The Beginning left behind an emotionally gripping cliffhanger a la The Empire Strikes Back with its lead mythical warrior protagonist stabbed by his trusted comrade. Now when was the last time that happened? STX walks away with a distribution fee thanks to their new EuropaCorp distribution deal.
Originally, test scores for The Circle were low. Test scores fell even further. Better to encourage the Emma Watson fanbase to The Circle, which is what the Beauty and the Beast actress is trying to do by pushing the movie to her 93M social media followers. Stateside the pic has the help of 40 Imax screens. How to Be a Latin Lover played in theaters last night and expands to 1, locations today. The movie premiered at the Tribeca Film Festival on Wednesday night.
Given how Easter fell two years ago, Furious 7 was able to have a four-weekend run at No. With the first weekend of summer in close proximity to Easter, Fate of the Furious will only have a three-weekend run at No. Subscribe to Deadline Breaking News Alerts and keep your inbox happy. All Rights reserved. Powered by WordPress. Close the menu. Follow Us. Up. Advertise About Us Give us feedback Leave us a tip.Late night latin lover
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‘How To Be A Latin Lover’ Review: Mexico’s Eugenio Derbez Has Star Appeal, But Lame Comedy Throws It All Away